Understanding Klaviyo previews when exporting Zaymo email templates

Last updated: May 5, 2026

When you export interactive email templates from Zaymo to Klaviyo, you may notice that Klaviyo's preview thumbnails and previews show a simplified version of your email rather than the interactive content. This is expected behavior and not an indication of a problem with your template.

Why Klaviyo shows fallback content in previews

Klaviyo's preview system cannot display interactive email content in thumbnails or previews. Instead, it shows the fallback version of your email. You'll see a banner notification in Klaviyo stating "The interactive version of this email won't show in Klaviyo previews."

This fallback content is what recipients will see if their email client doesn't support interactive features, ensuring your message still reaches all subscribers effectively.

Customizing your fallback text

You can customize the fallback email text directly within the Zaymo platform:

  1. Open your template in the Zaymo template editor

  2. Locate the fallback text settings (which defaults to "Go to checkout")

  3. Modify the text to match your campaign needs, such as "BUY NOW" or other preferred call-to-action text

  4. Save your changes

This customized fallback text will be reflected in both the fallback version and what appears in Klaviyo previews.

Re-exporting templates after changes

Templates do not automatically update in Klaviyo when you make changes in Zaymo. After making any edits to your template:

  1. Re-export the template from Zaymo

  2. Replace the email in your Klaviyo flow with the newly exported version

You do not need to clone the template to re-export it - simply export the updated version and insert it into your flow.

Best practices for previewing your emails

To properly preview your interactive email content:

  • Use Zaymo's preview functionality to see how the interactive version will appear to recipients

  • Understand that different views show different versions: The Zaymo platform shows your interactive version, Klaviyo's template editor and preview show the fallback version, and actual sent emails display the interactive version (for supported clients) or fallback version (for unsupported clients). This is expected behavior, not an error.

  • Send test emails from Klaivyo to actual email addresses to preview both the interactive functionality and your customized fallback text

  • Don't rely on Klaviyo's preview thumbnails as they only show the fallback version

Remember that when your email is sent to recipients, those with email clients that support interactive content will see the full interactive experience, while others will see your customized fallback version. Both versions will function properly for their intended audiences.