Why use Zaymo for an abandonment flow?

Zaymo can make the abandonment email more engaging. Primary benefits are:

1. Customers can change variants in the email

2. You can pre-apply a discount code to the products in the email

3. Zaymo product grids are better-designed than most Klaviyo product blocks

What you'll be building

Interactive	Fallback

Implementation guide

Step 1: Create a non-interactive template in Klaviyo

• This template will be used as a fallback for customers who aren't able to view interactive emails.

Step 2: Insert the product grid in Zaymo

• Import your template from Klaviyo into Zaymo

• In Zaymo's builder, delete the CTA that links back to the PDP or collection with the Zaymo. Delete the dynamic product list as well

• Add the Zaymo product grid block

• Edit the branding to help the product grid block match the email

Step 3: Select the correct product feed in Zaymo

• In the Product Feed setting of the product grid, choose either the Checkout Started Event or the Viewed Product Event

Step 4: Export to Klaviyo

• Click on Preview / Export

• In the previewer, test the email and ensure it looks as expected on desktop vs mobile and interactive vs fallback; you can also send yourself test emails to review

• Click Export

• The template will land in your Klaviyo template library

Step 5: Set the email live

• Use the template in an abandonment flow

Known limitations

User can only go to checkout with one item

With a Zaymo product block, the email recipient cannot build a cart in-email. As a result, when they click the Go to checkout CTA, they will be redirected to checkout with that specific item--not a full cart.

If you typically have customers checking out with multiple items, a Zaymo abandoned cart setup is probably not right for you.