Zaymo actions
Last updated: March 11, 2026
This article is under construction. The list of Zaymo actions is not yet comprehensive.
Zaymo tracks any in-email engagement as a Zaymo action and displays analytics about these actions in the analytics page.
Zaymo does not track actions taken outside of the email as a Zaymo action. For example, if someone adds an item to a subscription via a 3rd party subscription portal, it can be attributed to the email via conversion metrics, but it won't count as a Zaymo action or count toward Zaymo value
Which actions contribute to Zaymo value?
In the Zaymo analytics page, several tables or cards reference Zaymo value, the currency sum of multiple actions. Many Zaymo actions that add, edit, or delete orders carry a currency value. However, only some are included by default.
The default actions that contribute to value are metrics that Zaymo believes add incremental revenue (such as one-time add-ons). While some actions--like Send now--have currency values that are useful to know, they do not contribute value by default because they are less incremental.
List of Zaymo actions
Below is a comprehensive list of Zaymo actions, whether they count towards Zaymo value by default, and a brief description of the action.
Shopping-related actions
Contributes to Zaymo value? | Description | |
Add one-time | Yes | Triggered when a recipient adds an item to an upcoming order. The value shown is the total price of the product |
Add to subscription | Yes | Triggered when a recipient adds an item to an upcoming order with a recurring selling plan. The value shown is the total price of the product |
One-time purchase | Yes | Triggered when a recipient purchases an item in the email independent from an upcoming order. The value shown is the total price of the product |
Create new subscription | Yes | Triggered when a recipient starts a subscription in the email independent from an upcoming order. The value shown is the total price of the product |
Reactivate | Yes | Triggered when a recipient uses the reactivate block to restart a churned subscription. The value shown is the total price of the subscription(s) |
Swap item | Yes | Triggered when a recipient uses the swap up block to swap SKUs or selling plans in an upcoming subscription. The value shown is the net difference between the upcoming charge after the swap takes place and before the swap takes place. It is not the total value of the new basket |
Update variant | Yes | |
Clicked checkout redirect | No | Triggered when a recipient clicks the CTA in a Zaymo product block or product grid and is redirected to the checkout page. The value shown is the total value of the product related to the CTA |
Send now | No | Triggered when a recipient uses the Zaymo subscription portal to accelerate the processing date of an order, the order successfully processes, and a success message is shown to the recipient in the email. The value shown is the total value of the upcoming order that was accelerated |
Delay subscription | No | Triggered when a recipient uses the subscription portal to delay the processing of an upcoming order. The value shown is the total value of the upcoming order that was delayed |
Claim discount | No | Triggered when a recipient uses the custom button block to apply a discount to an upcoming order. The value shown is the total value of the upcoming order after the discount is applied |
Other actions
None of these actions contain a currency value
Description | |