Zaymo is unique in that it blends multiple tactics for interactivity together to make the biggest impact. Many email marketers are familiar with AMP; however, that only gets you so far. Zaymo also uses interactive HTML/CSS to power interactivity in Apple Mail.

Read more about the different parts of an interactive email in the article below

📄 Parts of an interactive email--interactive vs fallback

Capabilities of Apple Mail interactivity

Similar to AMP, Apple Mail interactivity enables:

1. In-email actions that make API calls

2. Can receive responses to calls to change content in the email

3. CSS animations

Why is Apple Mail interactivity important?

With AMP alone, you are unlikely to reach many customers with interactive components. See marketshare of email opens for ecommerce customers in the US below.