How do Zaymo magic links work?

For email clients that do not support full interactivity, Zaymo uses magic links to complete actions.

In these non-interactive clients, Zaymo blocks look almost identical to the interactive blocks. However, each action in the block has a built-in link that takes the email recipient to a magic link confirmation page on click.

What do non-interactive blocks look like?

Block behavior in interactive clients	Blocks behavior in non-interactive clients
Has all actions built into the in-email block Block is completely HTML Each button is a different element	Has most actions built into the in-email block Block is a series of images inside of a grid Each button is a different element

What do magic link confirmation pages look like?

When an email recipient selects a magic link, a personalized confirmation page will be generated for that given action. On this page:

• The recipient does not need to log in

• All content is personalized and live

Video explaining how magic links work