Emails typically serve static content like images and text. AMP is an open-source framework that allows emails in Gmail and Yahoo to support interaction and dynamically change content based on the user. While it typically takes custom developer work to use AMP, Zaymo has pre-built modules that can be used with no code.

AMP emails must have a non-interactive fallback layer that outlines what to display to inbox providers such as Outlook or Hotmail

Inbox provider support

While you can send an AMP email to anyone, AMP will only render if opened in Gmail, Yahoo, and a few others. For a comprehensive list, visit AMP’s supported email platforms page.

Zaymo uses multiple frameworks to power in-email interactivity. In addition to AMP, Zaymo uses interactive HTML/CSS to power interactive emails in Apple Mail. By combining both techniques, Zaymo emails render interactive in 81% of consumers’ inboxes.

The AMP framework

The AMP framework is an HTML framework that powers basic out-of-the-box components such as:

• Image carousel

• Accordion

• Lightbox

• Selector

• Etc. (AMP components list)

Zaymo combines these features to build complex blocks that integrate with the ecommerce tech stack--no developer required. Zaymo's blocks include everything from 1-click upsells to minigames.

Limitations of AMP

Due to AMP's recent launch (AMP for email launched in 2019) and limited support, the following limitations apply:

• Only supported by Gmail and Yahoo

• Inline Style Attributes: Styles must be indicated in the header of the page using a custom AMP tag.

• Gmail enforces a 200 KB limit for AMP email content. Exceeding this limit will cause validation errors and force the email to display the fallback version instead. Static product selection in blocks creates larger file sizes than dynamic selection.

Tip: If you encounter size limit validation errors when using static product blocks, consider using dynamic product selection with a Shopify collection containing your desired products. This approach significantly reduces email size while maintaining product selection control.

Known bugs for AMP

Screen freezes after purchasing an item

This bug happens on newer iPhone models when using the Gmail app. After talking to Apple and Google, it seems to be a known problem with the Gmail on Apple app.